RUNE’s visual identity pairs bold typography with distinctive rune symbols and a palette rooted in the water. My work focused on refining the existing logo and runes, bringing greater consistency to their forms while preserving the character that makes the brand recognizable.

I brought those elements together in a comprehensive brand style guide, establishing a clear framework for typography, color, imagery, and logo usage. The result is a cohesive system that gives the team practical direction and room to build as the brand grows.

https://rune.boats/